How to use hashtags on Instagram ?
A post with at least one Instagram hashtag generates an average of 12.6% more engagement than posts without a hashtag. Therefore, it is definitely worth creating a hashtag strategy for your brand if you want to grow your account.
Instagram hashtags will help you understand everything you need to know about using hashtags to gain more followers, improve your post engagement rates, and build a community around your business.
Why use Instagram hashtags?
If you're brand new to Instagram, you may not "understand" exactly what hashtags do or you may not understand what it is all about.
- There is a reason why most companies include tags in their posts or create their own. Here are some key reasons why hashtags deserve your full attention.
â— Hashtags make it easier to find your content
In short, it's the hashtags that make your Instagram content recognizable.
â— Think about the time and energy spent on a certain Instagram post.
- From capturing the perfect snapshot to creating a smart caption, you don't want you to miss all that work.
This is where the hashtags come in. Users can discover content by searching for hashtags themselves or by clicking on associated posts for a particular tag. Here is an example of how hashtags can send you down a burrow of relevant content.
Why is hashtags so important on Instagram?
The reality is that they are the secret sauce for success. Instagram has very limited search capabilities as a platform, and one of the best ways to find and get more eyes on your content is to use hashtags. They allow you to appear in multiple searches for your target audience and help more people find your content.
If you're using hashtags found in search, there are three places where you can use hashtags on your Instagram content:
- Instagram feed posts
- Instagram stories
How many hashtags should you use on Instagram?
Instagram allows you to include 30 hashtags in any post.
That doesn't mean you should always do it. Too many hashtags can seem like spam, such as keyword stuffing in web content.
So what is considered optimal? Research shows that the best-performing posts appear to follow the "less is more" rule. Generally, we see that brands include between two and five, more or less. This gives brands a wiggle room depending on their captions and the terms they're trying to target.