Sujata Chatterjee -

Sujata embarked on her business trip and launched Twirl.Store in 2017 as an initiative to "reduce clothing waste, encourage women's empowerment, conserve natural resources like water and meet human needs. Clothing for those most in need "

From consumers with overflowing closets who don't want to repeat their outfits, to millions of people struggling to find basic clothing, Sujata started Twirl with the goal of solving problems on both sides of the social pyramid.

Everyone loves a gift or a gift, and they take advantage of the rewards system, Twirl. Collect people's clothes and reward them with points that can be exchanged for recycled products on the website.

Once the team collects the clothing, they donate it or make a cloth to create new products. To date, the team claims to have supplied more than 10,000 recycled products and breathed new life into more than 2,000 pieces of fabric.

The growth of fast international fashion brands such as Zara, Forever 21 and H&M, among others, is proof of this. In fact, the Indian clothing market is expected to be worth $ 59.3 billion in 2022 and to become the sixth largest in the world, according to a report by management and consulting firm McKinsey & Company.

In short, more and more Indians continue to buy. But where do all these clothes go? What happens to the last set of shirts that a person bought but is no longer wearing? These were the questions Sujata Chatterjee kept asking herself before finally launching her social business Twirl.Store in 2017.

The platform allows people from anywhere in India to donate their clothes in exchange for points that can be redeemed to buy recycled products on its e-commerce platform. The pile of clothes is separated in his office in Calcutta, either for donation, in the slums of the city or in the towns of Santiniketan and Sunderbans in West Bengal, or to be recycled into bags, jackets, accessories, among other things.

Sujata was part of the Hewlett-Packard India sales team at the time, but she felt more determined than ever to let her actions speak for themselves. In retrospect, she sees it as a "blessing in disguise." As their business took off, recognition and support came from strangers and organizations such as Selco Gold and Diamonds, Tata Teleservices and Radio Mirchi Kolkata. After Radio Mirchi employees got involved by donating their clothes, the Twirl.Store initiative appeared on the morning radio show, Sujata Shares.

Working with an all-female team, empowering women has been a core value of the startup. The core team consists of eight women; 40 women from the outskirts of the city are weaving and sewing to recycle fabrics.

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