Dunzo Launches Food Court
Business is an old concept. It helps people to earn money. But startup or entrepreneurship is something different. A startup aims to solve a problem innovatively. Ultimately a startup also targets making money, but it is not the aim of cash that initiates a startup. It is the passion to solve a problem, to create something new that drives a startup. Dunzo began as a simple WhatsApp group in July 2014 to serve as an easy delivery channel of different goods. This service was not easily available to people at that time. From there, its growth started, and it slowly grew into an app-based platform serving in over eight cities in India and catering to around ten lakh orders monthly. Dunzo's passion for doing something new innovatively helps a problem and truly makes it an ideal startup. But that's not the end. The passion for giving new, adding more value to customers is an intrinsic construct of Donzo. Inspired by that passion, it has started a 'Food Court' service, which is truly a magnificent step put forward by the organization. Dunzo expects to generate more customer value out of so, generate customer satisfaction, and take its business to new heights.
Beginning of Dunzo Food Court
In March 2020, the Government of India announced a nationwide lockdown to prevent the spread of COVID19.
Business stopped, people stopped from going outside their homes. The economy trickled down, and the whole of the system became a standstill. Slowly, the Government started lifting the lockdown from August 2020, but people were reluctant to go outside out of COVID fear. In this scenario, buying necessities like food became difficult, and Dunzo created its 'Food Court' service, innovation suited to the time. For now, it has started in Bengaluru. This service's inception began in May 2020, when Dunzo partnered with PepsiCo to deliver its products to customers' doorsteps. It flourished, and on 14th December 2020, it officially introduced its 'Food Court' service and incorporated the 'Food Court' option in its app for the Koramangala area of Bengaluru.
About the Food Court
Generally, when people order food, they have specifications. Individuals have preferences about the restaurants they order from, the food they order, etc. Even a single person have specifications about different foods of different restaurants. For example, a person might like a dosa from a specific restaurant but might enjoy sweets from another restaurant. Dunzo rightly understood this mentality of people, and they found the solution for this. In Dunzo Food Court, a single person can place orders from different restaurants in single order delivery. This frees the customer from placing multiple orders for additional food items from specific restaurants. This saves a customer from the hazard of ordering repeatedly and thus helps increase customer satisfaction.
As mentioned earlier, the inception of Dunzo's food delivery system started when Dunzo partnered with PepsiCo to deliver PepsiCo's products to customers' doorstep in Bengaluru. After it officially created its 'Food Court,’ it has partnered with more than thirty restaurants in Bengaluru. Dunzo has also partnered with [email protected], a national network of restaurants based on an online platform. Dunzo has also partnered with an online payment platform- Google Pay, to enable its customers to benefit from easy and hassle-free payments.
Dunzo as a goods delivery network services in eight cities in India: Bengaluru, Delhi, Gurugram, Pune, Hyderabad, Chennai, Jaipur, and Mumbai. However, Dunzo serves its 'Food Court' service in only Bengaluru and that too in Koramangala.
Before the CORONA pandemic forced the Government to introduce a lockdown in India, which is in January 2020, Dunzo had approximately six hundred merchant partners across India. But as the company started to implement the innovative idea in its business, its number of partners began to increase. By September, the figure touched fifteen thousand across different cities. Partners of Dunzo observed a hundred and fifty percent of revenue increase. Dunzo also rightly understands the importance of customer retention and the importance of customers who place repeated orders. Following its ideals, Dunzo has been able to maintain an eighty per cent customer retention rate. It has an average value of rupees 500 of a single customer order. Dunzo has also been able to maintain a 70 per cent repeat order rate from customers. Dunzo's average order value has increased to almost four times over time. To conclude in the words of Brijesh Bharadwaj, Director of Product Management, User Products and Growth at Dunzo, it is Dunzo's agenda to satisfy the customers by offering them a food ordering process that is simple and consumes less time-consuming. By putting this customer value and satisfaction at the center of its business ideals, Dunzo is growing and reaching to new heights of progress and success in its business.